Local SEO Statistics Every Business Needs to Know

46%

of ALL Google searches have local intent

80%

of US consumers search for local businesses every single week

32%

search for local businesses every single day

72%

of consumers use Google to find local business information

42%

of local searches result in clicks on the Google Maps pack

62%

of consumers will AVOID a business with incorrect online information

2.7x

more likely to seem reputable with a complete Google Business Profile

70%

increase in visits when your profile is complete

50%

more purchase consideration with a complete profile

47%

of consumers seek alternatives when your business appears closed online

97%

of consumers read reviews for local businesses

71%

use Google specifically to read reviews

67%

view reviews after EVERY local search

54%

visit the business website after reading positive reviews

4.3 stars

average rating of businesses recommended by AI assistants

45%

of consumers default to Google as their first local search tool

15%

use Google Maps directly as their primary local search

20%

conduct searches directly within maps apps

66%

of consumers trust Google for local business information

45%

trust Google Maps specifically

45%

of consumers now use ChatGPT or AI for local business recommendations

30x

harder to achieve visibility in ChatGPT vs traditional Google rankings

58%

of ChatGPT results show business websites as sources

15%

of ChatGPT search results come from online directories like ours

39%

of ChatGPT users click through to visit the business website

94%

of high-performing brands have a dedicated local marketing strategy

89%

of successful SMBs invest in organic SEO

76%

of marketers say Google Business Profile management is their top priority

60%

of average-performing brands have a local strategy (vs 94% of top performers)

Only 35%

of SMBs even have a Google Business Profile — the rest are invisible