PLATINUM DIRECTORY TEMECULA VALLEY

1. Information We Collect

Information You Provide

• Account information (name, email, phone, password)
• Profile info (city, photo)
• Business info (if claiming a listing)
• Payment info (processed via Stripe)
• Communications

Information We Collect Automatically

• Usage data
• Device info
• Cookies and tracking (visitor ID, session data, referral source)
• UTM parameters
• Click IDs (gclid, fbclid)

Information From Third Parties

• Google/Facebook/Apple OAuth data
• Business data enrichment from public sources

2. How We Use Your Information

• Provide and improve the platform
• Process purchases
• Send transactional and marketing communications
• Calculate rewards and commissions
• Detect fraud
• Analyze usage
• Legal compliance

3. AI-Powered Features

We use a variety of AI technologies to provide personalized business recommendations, itinerary planning, and search assistance. Our AI concierge (“Navi”) processes your messages to deliver relevant results and recommendations.

• Conversations with Navi are processed to provide recommendations and are not shared with third parties.
• AI-generated content (itineraries, suggestions) is informational. Verify details directly with businesses.
• You can close the AI chat at any time. AI features are never mandatory for using the platform.
• See our AI Disclosure for more details.

4. Location Data

With your explicit permission, we collect browser geolocation data to provide “near me” suggestions and personalized recommendations.

• Location data is only collected when you grant permission via your browser.
• Location is cached locally on your device (session storage) and is not permanently stored on our servers.
• You can revoke location permission at any time through your browser settings.
• Location data is used solely to sort and filter businesses by proximity.

5. Intent & Feedback Data

We collect anonymized data about why users visit our platform (intent categories such as dining, services, or exploration) and voluntary feedback to improve our services.

• Intent data helps us understand what users are looking for so we can improve the platform.
• For non-registered users, intent data is linked only to an anonymous session ID.
• Feedback is voluntary and collected only through natural conversation with our AI concierge.
• This data is never sold to third parties.

6. Business Data & Media

• We display publicly available business information.
• We enrich listings using public data.
• Images are only displayed for claimed businesses that accepted Business Terms.
• Unclaimed listings show basic info only.

7. Sharing Your Information

We may share your information with:

• Service providers (Supabase, Stripe, Postmark, Twilio, Mapbox, Vercel)
• Business owners (for contacts/offers)
• Analytics (anonymized)
• Legal requirements

We do not sell personal information.

8. Cookies & Tracking

We use the following cookies and tracking technologies, all classified as essential or functional to core platform operations:

• pd_visitor_id — Anonymous session identity (2-year duration). Essential for platform functionality.
• pd_tracking — Session tracking for analytics (30-day duration). Functional.
• pd_ref — Referral attribution, tied to rewards and commissions (90-day duration). Essential to platform economics.
• pd_aff — Affiliate tracking, core revenue model (30-day duration). Essential.
• pd_utm — Campaign attribution for platform operations (30-day duration). Functional.
• pd_attribution — Ad platform attribution (90-day duration). Functional.
• Authentication cookies — Session-based. Essential.

9. Do Not Sell My Personal Information

We do not sell your personal information to third parties. We do not share personal data with data brokers or advertising networks in exchange for monetary or other valuable consideration.

Our cookies and tracking technologies are used solely for platform functionality, referral attribution, affiliate tracking, and improving your experience. If you have questions or wish to request data deletion, contact us at sales@platinumdirectorytemeculavalley.com.

10. California Privacy Rights (CCPA)

California residents have the following rights under the California Consumer Privacy Act:

• Right to know — You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to delete — You may request deletion of your personal information.
• Right to opt out — We do not sell your data.
• Non-discrimination — We will not discriminate against you for exercising your privacy rights.

Contact: sales@platinumdirectorytemeculavalley.com

11. Data Retention

Data is retained while your account is active. You may request deletion of your data at any time.

12. Security

We take security seriously and employ industry-standard measures to protect your information:

• Encryption of data at rest and in transit
• HTTPS for all communications
• Row-level security on database operations

13. Children's Privacy

The Platform is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you via email for material changes. Your continued use of the Platform after any modifications constitutes acceptance of the updated policy.

15. Contact

Platinum Marketing Directory LLC
40125 Stowe Rd, Temecula, CA 92591
sales@platinumdirectorytemeculavalley.com